Sustainability in business means including ethical and responsible practices in how a company runs, makes decisions, and plans its future,” says Partho Dasgupta, former CEO of BARC India and now Managing Partner at Thoth Advisors.
He explains that it’s about thinking beyond short-term profits and considering how a company’s actions impact the environment, society, and the economy. The goal is long-term growth that’s good for everyone.
“Today’s millennials and Gen-Z care more about where their products come from,” he adds. “They want to support brands that are environmentally friendly, treat people well, and don’t harm animals. They expect the companies they buy from to follow these values. Businesses that adapt to this mindset will see a boost in their popularity and profits.
Indian Entrepreneur 
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