Indian Entrepreneur 

As people focus more on their health, dairy companies are coming up with new products to meet these needs. “Traditional milk and cheese are no longer the top choice,” says Mr. Sidhant Gupta. “Consumers today want fortified products like high-protein milk, probiotic-rich yogurt, and even low-sugar or lactose-free options. This change shows that more and more people are looking for functional dairy products that fit into their active, health-focused lives.”

For example, improvements in probiotic technology are helping dairy companies create products that boost gut health and immunity. Also, ultra-filtered milk and protein-packed drinks are becoming popular with fitness enthusiasts.

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